Communicate a clear corporate strategy with a strong core story that engages and motivates employees, and help employees make sense of change in your organization through clear, respectful and honest communication.

Whether it’s developing and launching a new strategy, rolling it out across functions, regions and employee groups, or preparing for organizational shifts, using appropriate messaging and channels can bolster your communication and business objectives.

Uniting and motivating employees is key to a fun and thriving workplace. Engaging
communication can cultivate a flourishing culture and create a sense of
belonging, contributing to your company’s success.

Effective communication plays a pivotal role in promoting employee engagement
by ensuring that employees feel heard, respected, and part of a collaborative
community within the workplace.

Let me help you:

• Support the development of your core strategy narrative with a strong call to action
• Launch and roll out your corporate strategy by engaging leaders and employees to ensure understanding, direction and create unity
• Clearly communicate change, from big to small, across your organization
• Support the development of your purpose statement, ensuring that it resonates with your company, your heritage and the future ahead
• Launch or reactivate your purpose statement through engaging communication activities that enhance motivation and a sense of belonging
• Communicate your values or commitments to the organization to activate and engage employees and strengthen the company culture

Cases

Strategy core story, large pharmaceutical company 2024

Working closely with the communications team, top leadership, and the strategy team, I helped the company develop a core strategy story and slide deck to launch and explain the strategy to employees. It featured a clear call-to-action and a coherent description of the journey ahead. The work included close day-to-day collaboration with a design agency.

Hempel Shared Commitments 2024

Hempel A/S needed to launch new shared commitments to its employees. I worked closely with a colleague in the communications department, advising on the content plan and helping to create the assets needed for the launch and subsequent roll-out. These included a printed folder, launch articles, video scripts for the senior leadership members, roll-out articles, and a campaign on Viva Engage.

Change and reorganization, biotech company 2023

The company needed to reorganize in order to deliver on its strategy and businesses goals. I helped develop communication packages for senior leaders and people managers, which included a core slide deck, Q&A, timeline, plan for implementation and many more materials and well as ongoing consultancy.

Novozymes Purpose activation campaign 2022

To unite employees around the company’s purpose following a period of change and strategy communications, we created the Draw with Purpose campaign. The campaign engaged the whole organization by asking people to interpret – and draw – the purpose statement. The activity was also used by leaders in team meetings, and the final video was used externally for employer branding purposes.